The Deal Will Catapult Aviator into the Stratosphere Meanwhile, the co-main event will feature a welterweight fight between Khamzat Chimaev and the reigning welterweight champion, Kamaru Usman. 2 pound-for-pound ranked fighter in the world. The fight is scheduled for October 21 and will see lightweight champion Islam Makhachev rematch Alexander Volkanovski, the No. The next activation between the two parties is scheduled for the upcoming UFC 294: MAKHACHEV VS VOLKANOVSKI 2. The company logo will be visible inside the Octagon and will be integrated into the championships’ live telecasts.įurthermore, the agreement provides for an annual brand ambassador fund that will bolster the partnership through live activations, content and special campaigns with UFC pros. The multi-year marketing partnership will see the provider’s brand promoted across many of UFC’s biggest live events.Īccording to the announcement, SPRIBE’s brand will feature at select UFC Pay-Per-Views and Fight Nights. The UFC has unveiled a brand new partnership with SPRIBE, the iGaming company behind the world’s biggest crash game.
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